THAIFEX – HOREC Asia 2026 | 11–13 March | Bangkok, Thailand
THAIFEX – HOREC Asia is where Southeast Asia’s hospitality industry comes to work.
From 11–13 March 2026 at IMPACT, Bangkok, the show brings together 600+ brands from 25+ countries and
regions and more than 19,000 trade professionals from over 85 markets. With 500+ top buyers from across Asia
on site, it is a place for real sourcing, real conversations, and real decisions.
As margins tighten and expectations rise, how you operate matters more than ever. THAIFEX – HOREC Asia 2026
puts operational execution front and centre—showing equipment, systems, and solutions in action, through live
workflows, skills programmes, and operating environments you can actually learn from.

What makes it different

1. COFFEE PROGRAMMES
Two dedicated coffee programmes bring the café world into sharp focus:
– ASEAN Coffee Roasting Championship (with ASEAN Coffee Federation): Live competition testing precision,
consistency, and flavour development.
– Coffee Appreciation Protocol (Thailand Coffee Association): A structured framework for evaluating coffee
quality and service standards.

2. HOSTED BUYER PROGRAMME
No wasted meetings. No guesswork. A curated programme that connects qualified buyers with relevant
suppliers through structured, focused discussions, designed for serious sourcing and business outcomes.

3. THAIFEX – HOREC ACADEMY + WORKSHOP
Senior hospitality leaders and operators unpack what it takes to translate strategy into day-to-day performance,
from leadership decisions to operational execution and capability building.
New for 2026, the Workshop Zone adds hands-on training including bakery techniques, wellness cooking,
bartender training, and wine masterclasses led by industry practitioners.

4. THAIFEX – HOREC INNOVATION AWARDS
Recognising solutions that demonstrate efficiency, usability, sustainability, and real-world operational impact,
judged on how they support performance and daily operations.

5. THAIFEX – HOREC XPERIENTIAL ZONE
Step into a live hospitality environment. Front-of-house service. Back-of-house workflows. Professional kitchens
running in real time. Walk through how systems, people, and processes come together to deliver consistency
and efficiency.

6. THAILAND ULTIMATE HOUSEKEEPING CHALLENGE
The Thailand Ultimate Housekeeping Challenge returns. Putting professional housekeeping skills under realtime
judged conditions, with assessments including bed-making, towel folding, floral arrangement, and speed
cleaning.
Across 40,000 sqm and nine dedicated segments, from Kitchen and Tech to Café & Bar, Cleaning & Laundry, and
Wellness, the show is built to help operators compare, evaluate, and decide with confidence.

Register now!ติดต่อผู้จัดงาน

Department of International Trade Promotion
The Thai Chamber of Commerce
Koelnmesse Pte Ltd
Contact Person (ENG): Chanya Colevas
Tel. 02 640 8013
Website: www.thaifex-horec.asia
Email: info@thaifex-horec.asia